Part 1 — Hook
0 – 5 sec
Take 01
Wife calls family — excited, making lists on phone
0 – 3 sec
Camera
Close-up on wife's face — glowing, energetic, phone in hand scrolling a WhatsApp group. Kitchen or living room. Natural morning light. She's in full planning mode.
Dialogue
Wife — excited, fast
"Sun sun sun! Munj confirm ho gayi — poora parivaar aa raha hai!"
On screen
Munj ki planning shuru ho gayi...
Note
Film her from slightly below — makes her energy feel bigger. Pure joy. This is BEFORE the chaos hits.
Take 02
Husband's face — slowly realising what's coming
3 – 6 sec
Camera
Medium shot on husband's face. He lowers his chai. He's doing the math. Cut to his face — quiet dread.
Dialogue
Husband — slow, processing
"Poora parivaar matlab... kitne log?"
Wife — cheerful
"Sirf 80!"
Husband — under breath
"Sirf. 80."
Note
Pause before "Sirf. 80." — that pause is the comedy. Last laugh before the stress montage begins.
Part 2 — Problem
6 – 30 sec
Take 03
Function day — husband manages everything, misses it all
6 – 13 sec
Camera
Fast cuts — joyful moments happening (elders blessing the child, cousins laughing, wife dancing) intercut with husband on phone directing caterers, running around stressed. He is physically present but completely absent from every moment.
Dialogue
Husband — stressed, on phone
"Haan haan bhaiya, gaz toh bahar rakh do — kitchen mein jagah nahi hai..."
Wife — calling from across the room
"Arre, aa jao — nana aa gaye hain!"
Husband — distracted, waving hand
"Haan aata hoon, do minute..."
On screen
Sab manage kar rahe ho...
...par enjoy kab karoge?
Note
This is the emotional core. Audience must feel the loss — he is AT the function but not IN it. Keep wife's call warm, not nagging. The sadder the contrast, the stronger the payoff.
Take 04
Wife holds child out — husband rushes past
13 – 18 sec
Camera
Wife holds the child out to husband with a smile. Husband — phone wedged between ear and shoulder — gives an apologetic look and mouths "bas ek minute." Close on wife's face: she smiles, but there's a quiet flicker of something.
Dialogue
Wife — gently
"Ek photo toh le lo hamare saath..."
Husband — rushing past
"Haan yaar, caterer wala bol raha hai ice khatam ho gayi—"
On screen
Ye pal dobara nahi aayenge.
Note
Keep tone warm — NOT guilt-trip. Gentle irony every Indian family will recognise: the host who runs the show and misses the show.
Take 05
End of night — exhausted couple, husband scrolls photos
18 – 26 sec
Camera
Lights dim. Guests have left. Couple slumped on sofa, shoes off, surrounded by scattered decor and empty dishes. Husband scrolls his own function photos — realising he is in almost none of them.
Dialogue
Husband — quietly
"Ek bhi photo mein main nahi hoon yaar..."
Wife — too tired to argue
"Tum toh poora din bhagte rahe."
Husband — long pause
"Agli baar... koi aur kare yeh sab."
On screen
Ghar pe kiya. Sab manage kiya.
Function enjoy? Nahi ho paya.
Note
"Agli baar koi aur kare yeh sab" is the direct setup for the reveal. Music dips to near silence. Then — doorbell. Both look up.
Take 06
Friend arrives — relaxed, glowing, carrying mithai
26 – 30 sec
Camera
Friend appears at door — cheerful, well-rested, carrying sweets from their own recently-done function. He/she is relaxed, smiling. The contrast with the exhausted couple is immediate and total.
Dialogue
Friend — cheerful, noticing their faces
"Kya hua? Function nahi hua kya tumhara — ya funeral tha?"
Husband — flat
"Function hua. Hum nahi hue."
Note
Friend walks in like sunshine into a dark room. His energy is of someone whose function was handled BY someone else. That contrast is the whole ad.
Part 3 — Venue Reveal
30 – 47 sec
Take 07
Friend shares his Munj story — Venkatesh Lawn
30 – 36 sec
Camera
All three on sofa. Friend leans forward, lights up. Medium 3-shot. Cut between friend speaking and couple's body language shifting — sitting up straighter, leaning in.
Dialogue
Friend — counting on fingers
"Mere bhatije ka Munj pichhle mahine hua — Venkatesh Lawn mein. Mujhe kuch nahi karna tha. Seedha aa gaye, andar gaye, enjoy kiya, ghar gaye."
Husband
"Matlab caterer, rooms, sab—?"
Friend
"Sab unka. Tension bhi unki."
Note
"Mujhe kuch nahi karna tha" must land with genuine disbelief-at-his-own-luck energy. That single line carries the entire value proposition.
Take 08
Friend pitches the venue — couple's faces transform
36 – 45 sec
Camera
Cut between: friend speaking confidently (medium shot) and couple's faces — eyebrows rising, leaning forward, stress visibly melting. End on 2-shot of husband and wife looking at each other wide-eyed, the same thought passing between them.
Dialogue
Friend
"200 log aaram se. Guest rooms bahar se aane waalon ke liye. Catering unka — aur teen events ek saath. Munj, Barsa, kuch bhi."
Wife — slowly turning to husband
"Matlab... hum sirf family ke saath rehte?"
Friend — grinning
"Dance karo, khao, photos lo — bas. Wahi toh function hai na?"
Husband — to wife, standing up
"Book karte hain. Abhi."
Friend — leaning back, satisfied
"Mera chai toh bano pehle."
On screen
Bada hall. Guest rooms. Catering. Sab ek jagah.
Note
Wife's line "hum sirf family ke saath rehte?" is the emotional payoff of the entire ad. Let it land with warmth — this is the dream the whole script was building toward. "Mera chai" is the comic button. Do NOT cut it.
Take 09
B-roll — venue shots + family joy moments
45 – 55 sec
Camera
Quick cuts, 2–3 sec each: (1) father lifting child on shoulders — laughing, (2) elders seated comfortably at tables, (3) cousins dancing together, (4) couple taking a relaxed selfie smiling, (5) decorated hall full of guests, (6) catering counter fully staffed. Every shot: family enjoying — NOT running around managing.
On screen
200+ guests ke liye bada hall
Outstation family ke liye rooms
Catering? Hamari zimmedari
Aap sirf enjoy karo
Note
KEY: Every B-roll shot must show FAMILY enjoying — not just the venue. The venue is the container. Family togetherness is the product. Music swells here. No talking over B-roll.
Part 4 — CTA
55 – 65 sec
Take 10
All three face camera — final tagline
55 – 62 sec
Camera
All three — husband, wife, and friend — face the camera together. Medium wide shot. Relaxed, smiling, natural. Inside venue or against a clean wall. Music fades low under dialogue.
Dialogue
Wife — to camera
"Function ghar pe karo..."
Husband
"...toh sab manage tum karo."
Friend — pointing at them both with a grin
"Ya Venkatesh Lawn karo — aur sirf yaadein banao."
All three — smiling at camera
"Humse miliye."
On screen
Venkatesh Lawn + Logo
DM karo / Call karo
WhatsApp number
Note
"Sirf yaadein banao" is the new core tagline. Film 3 CTA versions: Hindi, Marathi, and English. Test all three.
Take 11
Closer — husband holds up group photo (callback)
62 – 65 sec
Camera
Husband holds up phone showing a group photo from the Venkatesh Lawn function — himself, wife, child, elders, cousins, all together smiling. He is IN it this time. No words needed.
On screen
Is baar... sab photos mein hain. ✓
Note
Callbacks "ek bhi photo mein main nahi hoon" from Take 05. The strongest emotional closer. If runtime allows, do NOT cut this take.
Shooting day checklist
Home shoot
- Living room with light function decor, slightly chaotic
- Husband in casual clothes — running, stressed energy
- End-of-night sofa scene — dim warm light, scattered decor
- Working doorbell or prop bell sound
- Phone with WhatsApp group / photo gallery visible
Venue shoot
- Hall decorated or semi-decorated
- Guest room — neat, welcoming
- Catering counter with full food spread
- Family joy moments — kids, elderly, couples dancing
- Couple selfie / group photo prop shot
- Exterior / entrance wide shot
Editing notes
- Soft comedic sound effects in home chaos scenes
- Music dips at sofa defeat moment
- Music swells warm at venue reveal
- B-roll: family joy shots over venue architecture
- White bold text overlays, easy to read
- Hindi subtitles throughout
- End card: 3–4 sec logo hold