Artisan Digital Co. — Social Media Proposal
30-Day Content
Strategy
Prepared for
Vyankatesh Lawn
Duration4 Weeks
Videos5 Reels
Total Posts16+ Touchpoints
PlatformsIG · FB · WA · YT
Brand foundation
Brand positioning

A premium family event venue that solves the #1 Indian family problem — not enough space for big celebrations. We offer hall + stay + catering, all under one roof.

"Ghar chota pad jaye, toh humse miliye."
Core USPs
  • 3 simultaneous events possible
  • In-house catering — no outside vendor needed
  • Guest rooms for outstation family
  • Specializes in Munj, Barsa, and family gatherings
  • End-to-end planning support
Target audience
Primary
Families 30–55 yrs

Planning Munj, Barsa, naming ceremony, or family reunion. Decision maker is usually the mother or grandmother.

Secondary
Young couples 25–35 yrs

Hosting their first big event — baby shower, engagement, small wedding functions. Need guidance + convenience.

Referral
Planners & Priests

Local panditjis and event planners who refer venues to families. Strong word-of-mouth multipliers.


5 videos — complete briefs
Video 1 — Week 1
The couple planning problem (hero reel)

Hook (0–3 sec): Wife excitedly shows guest list of 80 people to husband

Middle (3–35 sec): Husband walks around the house looking worried. Quick cuts — no space, no guest rooms, no catering area, couple stressed

Resolution (35–50 sec): They discover the venue. B-roll of hall, rooms, food spread. Smiling family celebrating.

CTA: "Link in bio — check availability for your event"

"80 log? Yahan toh 40 bhi mushkil hain!" 😬 → [Venue reveal] → "Ab tension nahi, sirf khushi!"
Reel 45–60 secHindi dialogueStorytelling formatPost: Mon Week 1
Video 2 — Week 1
Venue tour — "your event, our space"

Format: Smooth walkthrough video, voiceover or text overlays

Shots needed: Main hall decorated, guest rooms, catering/kitchen area, outdoor/entrance, capacity signage

Script overlay: "Hall for 200+ guests" → "Rooms for your outstation family" → "Catering by us, worry by none" → "3 events. 1 venue. Call us."

Reel 30–45 secCinematic B-rollText overlaysPost: Thu Week 1
Video 3 — Week 2
Munj / Barsa event highlight reel

Format: Real event footage (if available) or decorated setup shots with happy family

Angle: Show the emotion — grandparents blessing child, food being served, guests laughing. Real moments over staged shots.

Overlay text: "When family comes together, every moment becomes a memory."

End frame: Venue name + "Book your Munj / Barsa with us"

Reel 30–40 secEmotional toneReal event preferredPost: Tue Week 2
Video 4 — Week 3
Catering showcase — "khana bhi hamare haath ka"

Format: Food-forward video. Close-up shots of dishes, plating, serving at an event.

Script: "Aapke ghar ke khane jaisi feeling — hamare chef ke haath se"

Show: Traditional dishes (poha, dal-baati, thali spread), live counters, presentation

Hook angle: "Catering tension? Khatam karo."

Reel 20–35 secASMR food soundsWarm lightingPost: Wed Week 3
Video 5 — Week 4 New idea
"Ek din mein kya hota hai?" — day-in-the-life of the venue

Format: Fast-paced time-lapse + POV reel showing one full event day from setup to send-off

Morning shot: Empty hall → decoration team arrives → flowers, drapes, lighting being set up

Afternoon shot: Catering team prepping in kitchen, aroma close-ups, dishes being arranged on the buffet

Event shot: Guests arriving, kids running around, elders seated, rituals happening, laughter and chaos — all the real energy

Wind-down shot: Family posing for group photo, guests leaving happy, team cleaning up

Overlay text at end: "Subah se raat tak — har cheez ki zimmedaari humari." (From morning to night — everything is our responsibility.)

CTA: "Apna event plan karein — DM karein ya call karein aaj hi"

"Aap sirf aao, baaki sab humpe chodo." ✨
Reel 45–60 secTime-lapse + POV mixBehind the scenes energyNo actors neededPost: Mon Week 4

Monthly posting calendar — 4 weeks
Week 1
Mon — Video 1 Wed — BTS photo Thu — Video 2 Sat — Infographic
Week 2
Tue — Video 3 Thu — Decoration carousel Sat — Story poll
Week 3
Wed — Video 4 Fri — Menu carousel Sun — 3-event infographic
Week 4
Mon — Video 5 (Day-in-life) Wed — Guest rooms Fri — How to book Sun — Month recap

Total: 5 videos + 11 supporting posts = 16 touchpoints this month


Platform strategy
IG
Instagram — primary platform

All 5 videos as Reels. Daily stories for engagement — polls, Q&A, countdown. Carousel posts for venue photos and catering. Use location tags on every post. Target: 3–5 posts/week.

FB
Facebook — reach older audience

Repost all 5 videos. Focus on local Facebook groups (city events, wedding planning). Run a small paid boost (₹200–500) on Video 1 and Video 3.

WA
WhatsApp — conversion channel

Create a WhatsApp Status series for each video week. Build a broadcast list of past inquiries. Share a "this month special" message at end of Week 4. Every CTA should lead to WhatsApp DM.

YT
YouTube Shorts — bonus reach

Upload all 5 videos as Shorts for search visibility. Optimize titles: "Best Munj venue in [city]" / "Event hall with catering [city]". Builds long-term discoverability for free.


5 reusable content themes
Theme 1
Before vs after

Show a home setup attempt vs your decorated hall. The contrast does the selling.

Theme 2
Checklist posts

"Munj ke liye 10 cheezein jo bhool jaate hain" — educational content that positions you as an expert.

Theme 3
Behind the scenes

Setup day, decoration in progress, catering prep. Makes your team human and builds trust.

Theme 4
FAQ as carousel

"Kitne log aa sakte hain?" / "Bahar ka khana la sakte hain?" — answer objections before they're asked.

Theme 5
Occasion countdown

"Barsa season aa raha hai — kya aapne venue book kar liya?" Urgency without pressure.

Engagement
Story polls weekly

"Kitne log aaye the aapke Munj mein?" — always gets replies and builds warm audience.


Monthly goals to track
Videos posted
5
Target this month
Total posts
16+
Across all platforms
Inquiries goal
15+
DMs + calls combined